![]() While there are a lot of advantages to selling alcohol, there is a significant hurdle that businesses must overcome in order to do so: getting a liquor license. While many states have banned or eliminated indoor dining, to-go liquor sales may be permitted - allowing you to continue to sell one of your most profitable items (ideally in a branded disposable cup ). In the era of COVID-19, liquor sales can also help your restaurant stay profitable. When you offer alcohol to your customers, it can help bring more people to your establishment. For many people, a good meal includes an alcoholic beverage. Having beer, wine, and/or hard liquor on the menu can also attract new customers to your restaurant. Alcohol is particularly profitable due to large markups for prices, low labor costs, and a longer shelf life compared to most other consumables. Liquor sales tend to have the largest profit margins over anything else on the menu, ranging from 75 to 80%. There are a lot of benefits to serving alcohol at your restaurant.
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